Women make up 46% of gamers, but only 16% are in top Executive positions

 Avivah Wittenberg-Cox from 20-first opened our conference this year with an amazing keynote speech about the gender balance issues within the video games industry.

Women make up almost half (46%) of gamers, but you wouldn’t know it by looking at the people running the game. The scorecard created by 20-first sends a warning signal.

Taken from Avivah’s Forbes article, “The astonishingly stereotypical depiction of sexy women and hunky men seems the sectoral norm. No wonder perhaps, since our Scorecard shows a pretty consistent picture of heavily male-dominated Executive Teams industry-wide. Of 144 executives in the Top 14 companies, 121 are men and only 23 are women. So women make up only 16% of Executive Teams, significantly below the average female representation for the industry as a whole.”

Marie-Claire Isaaman, CEO of Women in Games said “Avivah is a progressive forward thinker on gender balance in business and why it matters. She asks challenging questions and is reframing the gender debate across the globe. She has found a new language and a clear approach to unpacking complex problems that affect us all. We warmly welcome her engagement with this conference, where her perspectives will be invaluable in advancing the games industry.”


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