BRYTER’S JENNY MCBEAN JOINS THE WIG PARTNERSHIP BOARD

We are delighted to welcome Jenny McBean, Head of Gaming Insights at research specialist Bryter, to the Women in Games Partnership Board.

Launched late last year, the Board brings Women in Games’ most valued partners closer to the heart of the organisation’s mission, creating a structured forum where partner insight, expertise, and leadership directly inform strategic priorities and programmes.

Jenny has worked in gaming and player insights for over 10 years, helping developers and publishers across different genres and platforms to understand their audiences and inform the game development lifecycle. Alongside client work, Jenny also runs the annual Women Gamers Study – now in its 9th year – which highlights the behaviours and experiences of women gamers, including tracking toxicity in gaming spaces.

Women in Games has collaborated with Bryter and Jenny over the past few years, highlighting the important research into women and girls in gaming, and the challenges they face in online spaces.

Women in Games CEO Dr Marie-Claire Isaaman said: “We are thrilled to welcome Jenny to the Women in Games Partnership Board. Over the years, Bryter’s research has played an invaluable role in helping the industry better understand the experiences of women and girls who play games, providing robust evidence that informs meaningful conversations and action.

“Jenny brings a wealth of expertise, insight and passion to the Board. As we continue to work with our partners to create a more equitable, inclusive and welcoming games industry, her knowledge and perspective will be incredibly valuable in helping to shape our strategic priorities and maximise our impact. We look forward to working even more closely together in the months and years ahead.”

Jenny added: “I’m delighted to be joining the Women in Games Partnership Board. In the 9 years of leading Bryter’s annual Women Gamers study – exploring the experiences of women gamers – I’ve seen how important it is to understand and highlight issues such as representation and toxicity in gaming spaces. I’m excited to be part of the board, to share insight and to help drive gender equity in gaming.”

The Women in Games Partnership Board also includes representatives from Women in Games Asia, Keywords Studios, Geena Davis Institute, EFGAMP, Structura, Ukie and Inclusive People.