CELEBRATING WOMEN’S HISTORY MONTH WITH WIG AMBASSADOR JARVS TASKER

This Women’s History Month, we are proud to celebrate the voices, achievements and impact of our global Women in Games Ambassador community – a network that now spans more than 2,800 Ambassadors across 102 countries.

Together, they represent an extraordinary breadth of talent and experience across every corner of the games industry, united by a shared commitment to advancing equity and opportunity.

Throughout March, this series shines a light on the individuals behind that collective impact. By amplifying their stories, we aim to celebrate progress, inspire future leaders, and reinforce the importance of representation at every level of our industry.

The Women in Games Individual Ambassador Programme – powered by Keywords Studios – continues to grow as a truly global movement for change.

Here we speak with Jarvs Tasker, Head of Comms, Writer, and Accessibility Lead at Belgium studio Happy Volcano…

Tell us about yourself
I’m a senior marketing and communications lead in games, an award-winning accessibility advocate, and someone who cares deeply about making this industry better than the one I grew up looking at from the outside.

I didn’t grow up seeing disabled women, neurodiverse women, or working-class women in games. I loved games fiercely, but a career in the industry didn’t feel like something that was for me. It wasn’t visible. It didn’t feel possible, so I went down a totally different route.

After losing my teaching career due to disability, I rebuilt from scratch and worked relentlessly to carve out a place in games. In a relatively short space of time, I’ve progressed to a senior leadership role, specialising in marketing, Steam optimisation, and accessibility strategy. That journey hasn’t been linear or easy, but it has been proof that there isn’t one “right” path into this industry.

Now, being visible is intentional. As a disabled and neurodiverse woman, I speak openly about my experiences because representation genuinely changes what people believe is achievable. If someone sees me on a stage, leading a launch, shaping narrative, or advocating for accessibility and thinks, “Oh… maybe I could do that too,” then it’s worth it.

My role in the industry isn’t just about marketing games, it’s about opening doors, sharing knowledge, and helping build a version of games that is more inclusive, more transparent, and more human.

Favourite game of all time?
Hades! I could do an entire Ted Talk on why it is the GOAT

What inspired you to become a Women in Games Ambassador?
For all the reasons I mentioned above.

What is one thing you’ve done – or hope to do soon – to support other women in the industry?
I talk at every single event that will have me and have done for the past five years. I recently did a knowledge share event with Impress in their Discord, and have applied to do one at Develop this year.

What is the best piece of advice you’ve ever received, or a tip you’d like to give someone starting their journey in games?
Leave the ladder down behind you. Too often people close that hatch once they get into the industry and don’t do anything to help those that come after them. To me it is vital that we open the door for new talent from diverse backgrounds to enter games.

If you could have any superpower to help you in your daily work, what would it be?
The ability to make my team feel happy and confident at all times.

Our Ambassadors are at the heart of a growing global community dedicated to making the games industry more equitable, representative and inclusive.

The Women in Games Ambassador Programme – powered by Keywords Studios – connects leaders, advocates and allies across 102 countries. If you’re ready to use your voice, experience and influence to make a difference, we would love to welcome you.

Find out more about the Programme and how to apply to become an Ambassador here.