Women in Games recently collaborated with the Geena Davis Institute and Ukie on the launch of the GDI Playbook.

At a Central London event, Geena Davis Institute CEO Madeline di Nonno presented the Playbook and Toolkit to games industry execs. Women in Games Co-Director and Ambassador Director Gemma Johnson-Brown provided an introductory presentation along with Ukie’s CEO Nick Poole, this  was followed by a panel session discussing gender representation in games.

The Playbook itself is a great resource for supporting developers to create more inclusive games. It offers a five-step approach to crafting engaging meaningful games, covering aspects like developing diverse characters, storylines that challenge stereotypes, and fostering a sense of belonging for all players.

GDI emphasises that the Playbook as a starting point, not a rigid rulebook. Developers are encouraged to use it alongside other resources to create a richer and more inclusive gaming experience for everyone.

Women in Games CEO Marie-Claire Isaaman said: “We are grateful for the Geena Davis Institute for creating this important resource. Representation in games is incredibly important. Indeed, one of our Core Spheres of Action at Women in Games is: Insisting on Diverse Creative Representation: of women and their ideas, in platforms, products & services.

“We were delighted to collaborate with the Geena Davis Institute and Ukie on the European launch of the Playbook, and we hope the Playbook is adopted by studios throughout the region and beyond.”

You can read more about the Playbook and download it here –

Pic courtesy of Dom Shaw, Ukie