HASBRO WOMEN INNOVATORS OF PLAY RETURNS FOR 2024

Toy giant Hasbro – the parent company of our Corporate Ambassador Wizards of the Coast – is bringing back its Women Innovators of Play series of events and networking opportunities to celebrate and connect women toy and game innovators around the world.

The Initiative launched last autumn in a bid to promote a more inclusive and equitable toys and games community, encourage more women’s participation in the space, inspire the next generation of young women and girls to unleash their creativity, and increase awareness and exposure to creative career paths.

Hasbro’s 2023 Challenge saw 130 total submissions from women innovators across the US and globally. Submissions were judged on innovation, mass marketability, fun factor and playability, design and aesthetics, and manufacturability. Each of the three winners received a prize of $10,000 and a visit last month to Hasbro’s headquarters for a full day with Hasbro’s leadership and Inventor Relations team, plus a mentorship session with a Hasbro woman leader.

2024 will advance Hasbro’s mission while expanding to a full schedule of programming that leverages Hasbro’s global community of women innovators and leadership. This includes ongoing networking and creative programmes for women innovators 18+ as well as educational and mentorship initiatives under Hasbro’s recently announced Girl Innovators of Play. This year’s collaboration with Girl Up will engage aspiring and emerging women innovators aged 13-24.

Key 2024 events for Hasbro Women Innovators of Play will include:

Hasbro Women Innovators of Play

  • 2nd Annual Virtual Event (October 10th)
  • 2nd Annual Challenge (Starting October 10th)

Hasbro Girl Innovators of Play (with Girl Up)

  • Girl Up Bootcamp (August)
  • Girl Up Project Awards Collaboration (Late 2024)
  • Girl Up x Hasbro Project Awards Innovation Lab (Late 2024)

As a kick-off for 2024, Hasbro recently hosted the three winners of the 2023 Hasbro Women Innovators of Play Challenge including Ellie Dix (a family card game inventor from Hertfordshire, UK), Sandra Harewood (a family word game inventor from London, UK), and Mandy and 6-year-old Maggie Goddard (mother and daughter preschool game co-inventors from Carmel, Indiana).

Ellie Dix’s winning game has been selected by Hasbro Games. Hasbro will work closely with Ellie to further develop the game with the goal of publishing it in the future.

For more information on Hasbro Women Innovators of Play 2024 and to sign-up for ongoing event updates, please visit: https://spark.hasbro.com/womeninnovators.

Pic (L-R): Tanya Thompson, Senior Director, Inventor Relations at Hasbro; Ellie Dix; Sandra Harewood; Mandy Goddard