The articles, news and analysis that have caught our eye over the past few weeks…

It must be reports season! Outside of the research articles we’ve highlighted elsewhere in the newsletter this month, Deloitte has published its latest Digital Media Trends report. It suggests that ‘for women playing video games, it’s (still) a man’s world’ and asks if the industry is leaving half the population ‘underserved’. The report shows that while nearly half of gamers who are men spend most of their gaming time playing one or two live service games, just 29 per cent of women games do the same – with half of women gamers not interested in multiplayer games. You can read more here –

Not just a man’s game, says Co-Founder and CEO of GameTree Dana Sydorenko who talks to about toxicity in games, the challenges faced by gamers who are women and girls, and how we can make a more accessible gaming community – also showcases Newzoo’s Global Gamer Study. Amongst the data thrown up by the study is the point that both women and men who play games consider diversity in games important with 65% of men and 62% of women affirming the point –

GDC saw Xbox launch its Gaming for Everyone Product Inclusion Framework, ‘a set of actionable resources meant to help game developers – and the wider games industry – weave intentionality and inclusion into the products they make, in order to reach a broader set of players worldwide in a meaningful way’. Discover more here –

Buzzfeed placed the spotlight on the women behind one of the best-selling games of all time – Minecraft. Take a look here –

Meanwhile, The Drum discusses the role that brands can play in tackling sexism in gaming – which includes a nod to the Dove ‘Real Virtual Beauty’ campaign which Women in Games collaborated on. Read more here –

The Invest in Women Taskforce was launched last month – a UK Government-backed and industry-led initiative to tackle the funding gap facing women. ‘Now is the time to give women the money they need’, asserts CityAM here –

And from the funding gap to the ‘exhaustion gap’ where women are more likely to face burnout and stress than men in the workplace. Here Stylist Magazine looks at the phenomenon and offers some tips on how to tackle it –

If you spot something you’d like to share with the Women in Games community, please email

Photo by Markus Winkler on Unsplash