PRODUCT MADNESS JOINS WOMEN IN GAMES AS CORPORATE AMBASSADOR

One of the world’s leading specialists in social casino mobile games Product Madness has become Women in Games’s newest Corporate Ambassador.

The company boasts studios in the UK, Ukraine, Poland, Spain, USA, Canada and Israel, and is best known for mobile games including Heart of Vegas, Cashman Casino, Lightning Link, Mighty Fu Casino, Jackpot Magic Casino and Big Fish Casino.

“Product Madness is honoured to become a Corporate Ambassador for Women in Gaming. The games industry still faces a lack of female representation, but things are changing and we’re doing our bit to help encourage and support the women in our industry,” said Tali Tzukerman, Product Director at Product Madness (pictured).

“Equality is one of our core values at Product Madness since our inception in 2007, and we know that our growth and successes would not have been possible without the many talented and diverse women who we are proud to call our colleagues and friends.  

“It’s so important that we all do our best to help level the playing field, encourage new talent and make this fantastic industry and industry for everyone.”

Women in Games CEO Marie-Claire Isaaman offered: “We can see that Product Madness has a strong commitment to diversity and inclusion, and to supporting its employees. So we are delighted that the company has chosen to underline this by joining our Corporate Ambassador Programme. We look forward to working with the company across its studios around the world.”

Product Madness has also recently embarked on a rebranding process, which the company’s Head of Employer Brand, Sujas Rait, explained has been created to reflect its positioning: “I’m delighted that Product Madness has become a Corporate Ambassador for Women in Games. This is something that as a business we feel very strongly about and as a woman working in the gaming industry, it’s a huge honour to represent such an amazing and worthy initiative, as well as being able to encourage and support other women in this still underrepresented sector. I’m excited about seeing how Product Madness can support Women in Games in the future.

“As Head of Employer Brand, my role is to ensure our brand truly reflects who we are as a business. This month we have unveiled our new company branding – our first in 15 years. It has been fantastic to be able to spearhead these changes and bring the brand to life in an engaging digital environment while also reinforcing our strategic priorities – continuous commitment to invest in talent, build the best games whilst also advancing our dedicated Responsible Gaming program. 

“The new brand is bold with a playful burst of energy. It’s powerful, confident and truly global and this is who we are every day at Product Madness. In many ways the new brand expression is a celebration of everything we have achieved together while giving a confident nod to the exciting future ahead for everyone.”

For more information about becoming a Women in Games Corporate Ambassador email sponsorship@womeningames.org.