‘A SHARED MISSION TO SHAPE A MORE EQUITABLE & INCLUSIVE INDUSTRY’

A message from Athena-Maria Enderstein, Global Head of Diversity, Equity, Inclusion & Belonging at Keywords Studios, which powers our Ambassador Programme…

We are proudly entering our fourth consecutive year of partnership with Women in Games, powering the Individual Ambassador Programme. This collaboration continues to be driven by our shared mission to shape a more equitable and inclusive video games industry.

To the newest cohort of Ambassadors joining this vital global movement – welcome, we are so happy to have you with us! You are now part of an inspiring community of almost 2500 Ambassadors across 80 countries. This network provides a critical support structure, and we hope you can make the most of the opportunities for learning and exchange that the Programme provides. Let’s leverage the strength of collective action to drive tangible change in the industry.

A central aspect of the Ambassador role is being an advocate for gender equality in the industry that others can look to for guidance, support, and inspiration. You can see what this looks like in practice in our most recent Ambassador 2023-2024 report which details Ambassador advocacy, activities, and stories. It’s a recognition of commitment and impact, and also inspiration for new and aspiring Ambassadors.

As you make your impact, make use of the tools, resources, and support that the Programme offers. Join in with community conversations, social gatherings, Women in Games events and use the Women in Games Manifesto and the Building a Fair Playing Field Guide for the principles and practical steps to turn your passion into effective action.