JOIN THE GEENA DAVIS INSTITUTE FOR AN ANALYSIS OF MASCULINITY IN GAMES

As we approach the anniversary of Ukie’s #RaiseTheGame pledge, the UK trade body is launching a new series, EDI Insights – with the first event featuring learnings from the Geena Davis Institute on Gender in Media.

Founded in 2004 by Academy Award Winning Actor Geena Davis, the Geena Davis Institute is a global research-based organisation working collaboratively within the entertainment industry to create gender balance, foster inclusion and reduce negative stereotyping in family entertainment media.

Last year the Institute published The Double-Edged Sword of Online Gaming: An Analysis of Masculinity in Video Games and the Gaming Community. This report looked to understand what boys and young men are seeing and experiencing in the online gaming community by examining masculinity and representations of different identities (gender, race, LGBTQIA+ individuals, disability, age, and body size) in the most popular video games and in the TWITCH online gaming community, with the intention of suggesting best practice to promote and sustain gender equality and healthy masculinity.

Geena Davis Institute’s CEO & President Madeline Di Nonno (CEO & President of Geena Davis) will present highlights of the findings from its report, and then chair a panel to discuss the wider aspects of gender & inclusion in video games with some industry professionals.

The free virtual event takes place from 5pm-6pm on February 9^th. To find out more and to register, click here.