One of Women in Games’ priority action areas is Talent Development: evolving talent and fostering leadership culture, so we are delighted to announce that Women In Games Ambassador and leadership coach Emma Cowling is offering fellow Ambassadors the opportunity to secure a free place in the next cohort of her Authentic Tech Leaders Mentorship Programme, starting on September 25th September.

The Authentic Tech Leaders Mentorship Programme is a unique training programme giving female leaders across games and tech:

  • the space to step back and discover what’s most important
  • a community of other women with whom to to share experiences, validate ideas and identify opportunities
  • a greater understanding of the value they bring, leading to a deeper confidence in themselves and their ideas
  • increased resilience and the strength to persevere so that they keep on showing up, speaking out and making their difference.

Members of the programme get 12 months access to a flexible package of live and pre-recorded training, one-to-one and group coaching and a small private online community to support them to develop a deeper understanding of who they are, how they work and what’s most important to them. This creates a foundation around which to develop their mission and vision, build their influence and grow their leadership skills.

There are two free spaces for Women In Games Ambassadors, worth £1,495 each, plus one further space available open to any women working in games or tech to apply for.

Interested parties should register by filling out the screening questionnaire at

The questionnaire will be used to screen applicants who will then be entered into a prize draw for the places.

Said Cowling (pictured): “The Women in Games community has provided me with so much inspiration throughout my career, showing me the power of diversity and how we, as women, bring new ideas, approaches and insights to the industry. But it can be so challenging to speak out, and not let your ideas be shut down, especially when you’re in the minority.

“Over the last three years I’ve seen members of my programme discover a deeper sense of certainty and belief in themselves which has made a huge difference to their results and their career. Women in Games Ambassadors have already put themselves forwards as leaders, and I’m so excited to be able to offer this opportunity for them to join the programme.”

Women in Games CEO Marie-Claire Isaaman offered: “We are grateful to Emma for offering these free places on the leadership programme to our Ambassadors. Encouraging more women into leadership roles in the games industry is a key goal for Women in Games, so we welcome this opportunity for our community to take part in this important programme.”